Hi, I’m Fred — a Creative Director with over 20 years of experience leading strategy-driven brand storytelling and campaign experiences across digital, UX, and immersive platforms, with a focus on innovation and AI-enabled creative workflows.
Blending deep roots in traditional design craft with emerging technologies, I help teams move faster, think bigger, and deliver award-winning work that drives engagement and business impact across channels.
I’m passionate about mentoring creative talent and building collaborative, high-performing teams that thrive at the intersection of strategy, storytelling, and technology.